I would argue that "who cares" era is the consequence of post-"care about this" era (90s-2000s). It was going downhill after dotcom boom and took nearly vertica

I would argue that "who cares" era is the consequence of post-"care about this" era (90s-2000s). It was going downhill after dotcom boom and took nearly vertical nosedive around 2012-2015 when mass of content generation happened.