> People just couldn't understand that we couldn't sell it for less without essentially making the thrift store not turn a profit, even though the products were

> People just couldn't understand that we couldn't sell it for less without essentially making the thrift store not turn a profit, even though the products were donated. Let's also watch out how we think about enterprises. (1) The customer - most anyway - isn't concerned with the purpose of the thrift store, with whether it's making a profit, or even really with how the store gets the product. They are looking for the things they need, at a better price than otherwise. Some costumers are exceptions, sure. (2) The thrift store needs to make money to pay a few employees, the lease, and its sponsor if there is one (like this animal charity). Running a thrift store does not garantee that it will make this much money. (3) Even the people providing the stuff have a choice of places where they can do that, including putting it in the trash or listing for free on Craigslist & Co. They may want to favor the thrift store but if the thrift store makes itself sufficiently difficult or irrelevant, they will choose another way. (4) Even you volunteering for the thrift store as a way to donate to the animal charity have choices: You evaluate that volunteering your time provides about minimal wage to the animal charity. This may or may not be your best deal on how to convey money to that charity. More generally these are fundamental points of economics: (a) wishing for things doesn't make them so. (b) The economy is the result of a lot of independent people thinking for themselves.