Their strategy doesn't make sense to you because you're looking for a technical feature that differentiates them. But technical features aren't their key differ

Their strategy doesn't make sense to you because you're looking for a technical feature that differentiates them. But technical features aren't their key differentiator, geography is their key differentiator. They'll get a lot of contracts in Europe simply because they're European. Everyone is keenly aware of how dependant European tech stacks are on increasingly unfriendly foreign powers. If there's a local European option that does most of what an American or Chinese company does, that's simply a safer choice. From this point of view, them trying to do everything at once makes a lot of sense. They don't actually need to be the absolute best or even the cheapest at any one thing. They need to just exist in Europe, be stable, and offer good services that people want. Casting a wide net is a better strategy for them.