I think it's also got some connotations of "Build a Better Mousetrap" https://en.wikipedia.org/wiki/Build_a_better_mousetrap,_and_the_world_will_beat_a_path_to

I think it's also got some connotations of "Build a Better Mousetrap" https://en.wikipedia.org/wiki/Build_a_better_mousetrap,_and_the_world_will_beat_a_path_to_your_door https://en.wikipedia.org/wiki/Build_a_better_mousetrap,_and_... And boomers know that the grand-master of designing better mousetraps was Rube Goldberg: https://en.wikipedia.org/wiki/Rube_Goldberg_machine https://en.wikipedia.org/wiki/Rube_Goldberg_machine