I call it "nogotiating" - the problem is that inexperienced devs emphasize the "no" part and that's all the client hears. What you have to do is dig into the R

I call it "nogotiating" - the problem is that inexperienced devs emphasize the "no" part and that's all the client hears. What you have to do is dig into the REASONS they want X or Y or Z (all of which are either expensive, impossible, or both) - then show them a way to get to their destination or close to it.