A good strategy can involve betting on alternative distribution channels beyond search engines. Here are some ideas: - Newsletters. You own your audience and y

A good strategy can involve betting on alternative distribution channels beyond search engines. Here are some ideas: - Newsletters. You own your audience and your list is portable and interoperable. - PWAs with push notifications. Be careful not to overwhelm users with too many messages. Make opt-out options easy to find. - Door flyers with QR codes. A return to the basics that can still be effective. - Social media. Still useful, but its reach and engagement seem to be declining.