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They have, as much as they will try to convince you they haven't, because they've spend so long trying to shift any blame or negative feelings towards resellers
by kbenson 1y ago
They have, as much as they will try to convince you they haven't, because they've spend so long trying to shift any blame or negative feelings towards resellers. Here's some supporting information to that point:
- Ticketmaster is known to add additional fees to tickets which are actually given in part or in whole to the artist or venue, allowing customers to blame Ticketmaster for high ticket prices so Artists can claim they wanted cheaper tickets that were only $25 (but are actually $40 when you get to the final check out). This has been covered by the major news outlets a few different times and discussed here, so shouldn't be hard to find information on.
- Ticketmaster runs their own secondary exchange now, which verified re-issuing of digital tickets out of their own back-end and guaranteed entry. Can't embrace it much more than that. They get a cut of the sale price on the secondary exchange like all the exchanges do.
- Ticketmaster also reserves a portion of their tickets for dynamic pricing and their price will adjust on the fly during the initial sale period based on demand and what they see them showing up on the resale market as (some tickets show up on the resale market almost immediately).
- Artists want to side with their fans, or at a minimum appear to side with them. That means releasing tickets for "cheap" or at least in a way they can claim they did. Some artists care, some pay lip service. Kid Rock actually seemed to care, as he would play Detroit for seven consecutive days or more to make sure his cheap tickets stayed cheap by providing enough supply that demand was never too high, at least for most seats. I'm sure he would rather not do such a grueling schedule though, which is why he's always been very active trying to get legislature passed targeting resellers.
To me, having worked in this industry in the past, it's always been very clear that the industry does embrace the secondary market, to a degree, while also using it as a convenient scapegoat. If the secondary markets were to be shut down tomorrow, everyone would find at least some aspect of that worse than the current status quo. Some might ultimately find is better, some worse, but it's not nearly as simple as secondary markets just being a problem (for example, they're not just rent-seeking, they're offloading risk and providing liquidity).