I suspect it's not quite that easy: it's likely similar to the situation with the Premier League in the UK (and other things like Formula 1 previously) where a

I suspect it's not quite that easy: it's likely similar to the situation with the Premier League in the UK (and other things like Formula 1 previously) where a particular broadcaster has been given exclusive distribution rights, and has paid a lot of money for those rights (which in theory go back into the game and pay for the huge salaries of players).