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Headline seems misleading. They’re buildings detectors for someone, not ‘betting’ on it.

• ggm 1y ago
  The word is mostly used for finance investment promotion. I'd guess that it's written to attract those bloggers/casters, and make money for somebody.
• walthamstow 1y ago
  The 'bet' is investing time and money into something that may not yield results. It's pretty common business language.