Slight tangent. I remember many jobs ago when our CEO went on a mobile-first campaign. I literally watched him talk about the type of innovations we were making

Slight tangent. I remember many jobs ago when our CEO went on a mobile-first campaign. I literally watched him talk about the type of innovations we were making to cater to our customers, while I was writing a regex to redirect mobile to m.example.com. Before the year was over, the campaign had switched to Big Data. We signed up for some big data services, the CEO talked to the media about it, but we never did anything with the service. The thing is, it worked. The company was sold for over a billion dollars. I've written about Duolingo being a game first before anything else. I still get the occasional email that "Exposes" me and asked me to retract the article. But for Duolingo's CEO, none of this matters because it's a PR stunt that either works or doesn't. And right now, it looks like it didn't work. But that's ok, because quantum is going to change the game.