> The traditional website + DNS model is simply too complex for most people You assume that business owners should do this themselves, but why? It's very cheap

> The traditional website + DNS model is simply too complex for most people You assume that business owners should do this themselves, but why? It's very cheap to get a contractor to make you a good website, so that's what business owners should do: contract somebody to do it. That's what business owners also do for signage, print promotion, accounting, machine maintenance, etc. Most things except for breathing i too complex for most people, including for business owners. That's why there's business-to-business professional services.