University PR folk are sometimes quite scientifically illiterate. Their job is basically marketing. They need to turn an esoteric, jargon heavy, and heavily q

University PR folk are sometimes quite scientifically illiterate. Their job is basically marketing. They need to turn an esoteric, jargon heavy, and heavily qualified paper into a hype piece that the money people can understand. Everything must be a ground-breaking, world-shaking, all-time first. They sometimes make dubious claims no matter how many times you tell them not to. Ultimately, they report to the university's money people and not to researchers. If you want science, read journals. If you want to see who is likely to get more money, read university PR releases.