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In all fairness, in the general European perception, with the Cougar, the Puma, and the Focus, Ford is not really seen as an "American" brand. Especially the Fo
by DocTomoe 1y ago
In all fairness, in the general European perception, with the Cougar, the Puma, and the Focus, Ford is not really seen as an "American" brand. Especially the Focus has virtually nothing to do with what Europeans would consider 'an American car'. It is the quintessential low-to-mid-tier Eurocar: small, cheap, does what it is supposed to do.
Compare that to e.g. Chevrolet, which tried - and failed - to get a foothold in Europe. The failure was mostly them not understanding the local market.
- darkwater 1y agoDidn't Chevrolet just bought and rebranded some Korean automaker?
- pqtyw 1y agoAFAIK they were selling rebadged Daewoo models which were built on platforms developed by Opel. I suppose they wanted a budget brand and manufacturing and importing from Korea was cheaper back in those days than just using Opel's factories..
- pqtyw 1y ago> e.g. Chevrolet Also it overlapped a lot with Opel which a much more successful brand in Europe. Basically it was an off-brand/cheap Opel, which wasn't exactly doing that great itself...
- SoftTalker 1y agoFord sold the Focus in the USA also, I had one and loved it. It was one of their few "world" cars.