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The problem in this is, that lieferando captures the search results with these domains. They effectively cut the business off of their main customer source for
by ahofmann 1y ago
The problem in this is, that lieferando captures the search results with these domains. They effectively cut the business off of their main customer source for their domain. After doing this, they force the business to get onto their platform. This way they extort money out of a business.
So your question is backwards because local dealers had a working solution for their business, but "startups" like lieferando destroy that just to sell and control their own solution. So now the domain is worthless, but only because of lieferando et al.
The same happened to booking hotels. Now every hotel room is 20 to 30 % more costly because booking.com forced themselves between the business and the customer and they take their cut.
doctolib is trying to do the same with doctors in europe.
- josefrichter 1y agoBut how do they cut you off, if you can acquire plenty of other "nice" domains? I understand this worked many years ago when .com domain was a must-have, but that's not the case anymore with tons of TLDs, smarter search engines, and very little direct "type-in" traffic, is it?
- ahofmann 1y agoThis is only anecdata, but it happened to me more than once, that I typed in google the name of the restaurant and was couldn't find the real website of the restaurant over the fold, because the ads and the results are spammed with lieferando, and others. As a restaurant in a situation like this, you now have to compete for the search results, which isn't your main business. You want to sell pizza, not do SEO, or SEA. And then lieferando calls and tell you something like "hey, it's a shame that nobody is buying from you, right? Well, we can help for 10% of your revenue..."
- carlosjobim 1y agoBooking.com didn't force as much as you state. People use them for different reasons than them being first on the Google results page. Most hotels also do not make any effort to capture online sales, even though 95% of guests make their reservations online.