The argument that DNS is too hard doesn't really appeal to me. There are a billion and one WYSIWYG websites that let you register a domain and host some static

The argument that DNS is too hard doesn't really appeal to me. There are a billion and one WYSIWYG websites that let you register a domain and host some static site on it, all from one convenient web interface. I see loads of adverts all over the place for things like Squarespace and Wix. There's nothing hard to grasp about DNS if you offer it to users in an intuitive way. I imagine if Meta gave users a button that let them rent out a domain and have it redirect to their Facebook page, then many would take it up. There are a lot of people already using services like linktr.ee, so I can imagine a market for tying that page to a domain. I think the biggest issue is that people have just gotten used to putting @MY_BUSINESS_NAME in their advertising and it's what most users know how to deal with. I reckon most users have never manually typed a URL into the address bar in their lives.