That’s a great point. Thinking of IPFS, maybe we shouldn’t refer to content by name and location at once. Perhaps every business gets a UUID, and that’s the o

That’s a great point. Thinking of IPFS, maybe we shouldn’t refer to content by name and location at once. Perhaps every business gets a UUID, and that’s the official online ID for that business. Link it to a name only for display (or a list of names, for multiple languages). Now there is the question of how to bind that to a location (IP) online as well as IRL. Maybe a map of business with their UUID maintained by governments based on the post office system to validate it IRL?