AOL keywords? The benefit of DNS is that it's also sort of able to segment out globally, though that mostly works for smaller companies. In many ways Google to

AOL keywords? The benefit of DNS is that it's also sort of able to segment out globally, though that mostly works for smaller companies. In many ways Google took over the role of DNS for non-technical people, but it's a little hard to advertise a specific search term. It is still possible to have a business without a domain name, but for e.g. WhatsApp, or Telegram, you're putting yourself into a garden with a wall high enough that even Google can't find you. I have seem more and more companies simply advertise their Facebook or Instagram pages, but that sort of excludes a number of people from their business. Relying on WhatsApp would yield much the same problem. On solution I could see, at least in some countries, is to have the government provide a "landing page" for each company when they register for their business licens. So you'd get tims-trash-removable.business.com when you register your company and you can then put in links to WhatsApp, Facebook, Instagram, email or a phone number. Introducing something completely new would be extremely hard.