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Every previously loyal customer would believe the restaurant changed ownership and is no longer a known quantity. If anything, a rebrand is much harder if you
by wongarsu 1y ago
Every previously loyal customer would believe the restaurant changed ownership and is no longer a known quantity.
If anything, a rebrand is much harder if you are small. If McDonalds rebranded to a new name that would make national news, and their consistent and well-protected branding and large number of store locations would make it very clear to potential customers that little except the name changed. Small restaurants have non of that
- terinjokes 1y agoCase in point: the sign outside the fast food establishment might say "Macca's" instead of "McDonald's", but I know little has changed otherwise.