3 ms·

For a small restaurant, wouldn't it be easier to rebrand but making sure they own the domain first? I know this is not ideal, but pragmatically speaking, this

• mschuster91 1y ago
  The thing is, even "small" restaurants can have decades worth of history and clients may not recognize a new name. That, combined with German tendency to believe that "the Internet is Neuland" and not care about it, is now proving disastrous.
• schroeding 1y ago
  IMO "not ideal" is still a euphemism. Even if you do this, often throwing away decades of branding, there is a high chance that Lieferando aka Just Eat Takeaway.com will still not only register a similar domain again, but that it will rank higher than your website anyway, even with the "worse" domain. You have a small restaurant, often using things like WiX or Squarespace, against a tech company with a dedicated SEO team. Good luck.
• wongarsu 1y ago
  Every previously loyal customer would believe the restaurant changed ownership and is no longer a known quantity. If anything, a rebrand is much harder if you are small. If McDonalds rebranded to a new name that would make national news, and their consistent and well-protected branding and large number of store locations would make it very clear to potential customers that little except the name changed. Small restaurants have non of that
  • terinjokes 1y ago
    Case in point: the sign outside the fast food establishment might say "Macca's" instead of "McDonald's", but I know little has changed otherwise.