TBF it's only expensive if you know how much the alternative costs, and have a reasonable path to switch to it. So for most small shops, it's just a cost of doi

TBF it's only expensive if you know how much the alternative costs, and have a reasonable path to switch to it. So for most small shops, it's just a cost of doing business, and they're small enough it doesn't cost astronomical sums yet. Running an on-premise cluster requires enough expertise that it will mostly be for mature companies, and they'll have completely different priorities when choosing technologies.