To be fair, these are the companies that pay for the level of industrial design that Ive produces, and after spending the latter part of his career at Apple kno

To be fair, these are the companies that pay for the level of industrial design that Ive produces, and after spending the latter part of his career at Apple knocking out revisions of existing products, probably made a nice change. I think it's fair to say that most companies building products priced for Mr/Mrs Everybody don't spend a dime on design where there is already a market leader to copy inspiration, or outright steal from (see almost every phone made since 2007). The Gold Watch was probably an opportunity to work on an interesting project with a new material.