Humans are social animals and follow social norms. One thing sophisticated communicators do is define the social norm and people follow them. It really doesn't

Humans are social animals and follow social norms. One thing sophisticated communicators do is define the social norm and people follow them. It really doesn't matter what they say, but that they demonstrate that they are in control of the norm. Notice that Trump often says nonsense, or says things everyone knows he can't be trusted about. But he demonstrates his power to control the social norms through his initiative, the emotional power of his rhetoric, his power overall. People perceive that the herd will follow him and go that way. Perception becomes reality. With Altman and Ive, here are two powerful people demonstrating the same thing, to a different audience in a way appropriate to that audience. It doesn't matter what they say. The fact that it's obvious nonsense makes it more powerful - it shows they are so powerful that they can brazenly BS and still execute. Your comment shows that you believe the herd will follow them. Your perception becomes reality.