4 ms·
Arguably the first vc backed company to use guerilla marketing. (I await counter examples) In segways case, not only was it a little underwhelming compared to
by vessenes 1y ago
Arguably the first vc backed company to use guerilla marketing. (I await counter examples)
In segways case, not only was it a little underwhelming compared to the buzz, GW Bush flipped headfirst over it during a demo drive. I imagine that had some moderating impact on launch.