It sure felt like that. I studied industrial design. Robert Bruner was the designer that hired Ives. Bruner gave his standard design slideshow to my class. His

It sure felt like that. I studied industrial design. Robert Bruner was the designer that hired Ives. Bruner gave his standard design slideshow to my class. His spiel was that he was into boxology. Which is how he described the process of finding the macintoshes form factor (after Frog Design). I always saw Ives talent in that vein. I have been naming my iPhones since 5 or 6 soap because they are like holding a wet bar of soap. I’m not expecting earth shattering product. I think Ives real talent is in materials and fabrication.