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> 3:23: Altman: “Jony recently gave me one of the prototypes ... and I think it is the coolest piece of technology that the world will have ever seen.” > We ha

> 3:23: Altman: “Jony recently gave me one of the prototypes ... and I think it is the coolest piece of technology that the world will have ever seen.” > We have more than five minutes left. Spoiler alert: That’s the only detail about the device that’s in the entire video. —KT There's a lot of hype building going on for very little detail. Similar feeling to the Humane teaser videos from a year or two before they launched.

detourdog 1y ago
I felt that once Jobs was gone and Ives took over the gui of the iPhone that iOS started to degrade.
- deleted 1y ago
  [deleted]
- throwaway-11-1 1y ago
  Jony literally put the guy from packaging in charge of UI, if you wonder why iOS 7 has such garish colors (white glyphs were unreadable on the green app icon containers etc) its because they're were doing design reviews on paper and the team didn't understand CMYK to RGB. It was like watching a room full of adults learn to ride a bike.
  - detourdog 1y ago
    It sure felt like that. I studied industrial design. Robert Bruner was the designer that hired Ives. Bruner gave his standard design slideshow to my class. His spiel was that he was into boxology. Which is how he described the process of finding the macintoshes form factor (after Frog Design). I always saw Ives talent in that vein. I have been naming my iPhones since 5 or 6 soap because they are like holding a wet bar of soap. I’m not expecting earth shattering product. I think Ives real talent is in materials and fabrication.
  - danpalmer 1y ago
    > because they're were doing design reviews on paper and the team didn't understand CMYK to RGB Huh. Do you have a reference for this? If this is in a book or something I'm interested to read more about this backstory.
    - detourdog 1y ago
      I have no proof but I remember my shock at how contrast colors were poor due to not offering enough connrast. A good physical example was Apple printing serial numbers with white numbers on a grey background.
  - monkeyelite 1y ago
    Oof. I don’t know if this true but I have seen the print designer try to do digital and it’s painful. I think these designers don’t realize that a UI is a system with pieces and rules that adapt, and not a fixed drawing.
prawn 1y ago
I don't buy it, but I liked the idea someone else mentioned that the prototype were the glasses Ive was wearing in the hero shot of their wedding announcement, and could infer intent from subvocal recognition and refer instruction via bone conduction.
- danpalmer 1y ago
  This is practically just fanfiction though. The glasses obviously don't contain any compute - Ive is great at industrial design but not electronics – and subvocal mics can't work unless you attach them to your throat, otherwise there's nothing to pick up. It's a neat idea in the same way that I think teleportation would be better than cars, I wonder why we aren't doing that instead. But also, you don't go to all the effort of preparing glasses that are 10 years ahead of the industry and wearing them in a video... only to not have a big reveal. There has to be a pay off to the marketing, and saying "one more thing, we were wearing these last year" in their product announcement doesn't get them anything.
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    [deleted]
  - prawn 1y ago
    Yeah, like I said, I don't buy it, just the concept that it was hidden in plain sight was a fun idea. Otherwise it's an even weirder photo...
- micromacrofoot 1y ago
  these guys aren't inventing new technologies, there are only so many combinations of components this could be
  - prawn 1y ago
    Your guesses?
    - micromacrofoot 1y ago
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detourdog 1y ago
The referenced article sure did make these two endeavor seem out of touch. The pointlessness of the Lego Adidas integration makes me question the judgment of the wearer.

detourdog 1y ago

I felt that once Jobs was gone and Ives took over the gui of the iPhone that iOS started to degrade.

deleted 1y ago
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throwaway-11-1 1y ago
Jony literally put the guy from packaging in charge of UI, if you wonder why iOS 7 has such garish colors (white glyphs were unreadable on the green app icon containers etc) its because they're were doing design reviews on paper and the team didn't understand CMYK to RGB. It was like watching a room full of adults learn to ride a bike.
- detourdog 1y ago
  It sure felt like that. I studied industrial design. Robert Bruner was the designer that hired Ives. Bruner gave his standard design slideshow to my class. His spiel was that he was into boxology. Which is how he described the process of finding the macintoshes form factor (after Frog Design). I always saw Ives talent in that vein. I have been naming my iPhones since 5 or 6 soap because they are like holding a wet bar of soap. I’m not expecting earth shattering product. I think Ives real talent is in materials and fabrication.
- danpalmer 1y ago
  > because they're were doing design reviews on paper and the team didn't understand CMYK to RGB Huh. Do you have a reference for this? If this is in a book or something I'm interested to read more about this backstory.
  - detourdog 1y ago
    I have no proof but I remember my shock at how contrast colors were poor due to not offering enough connrast. A good physical example was Apple printing serial numbers with white numbers on a grey background.
- monkeyelite 1y ago
  Oof. I don’t know if this true but I have seen the print designer try to do digital and it’s painful. I think these designers don’t realize that a UI is a system with pieces and rules that adapt, and not a fixed drawing.

prawn 1y ago

I don't buy it, but I liked the idea someone else mentioned that the prototype were the glasses Ive was wearing in the hero shot of their wedding announcement, and could infer intent from subvocal recognition and refer instruction via bone conduction.

danpalmer 1y ago
This is practically just fanfiction though. The glasses obviously don't contain any compute - Ive is great at industrial design but not electronics – and subvocal mics can't work unless you attach them to your throat, otherwise there's nothing to pick up. It's a neat idea in the same way that I think teleportation would be better than cars, I wonder why we aren't doing that instead. But also, you don't go to all the effort of preparing glasses that are 10 years ahead of the industry and wearing them in a video... only to not have a big reveal. There has to be a pay off to the marketing, and saying "one more thing, we were wearing these last year" in their product announcement doesn't get them anything.
- deleted 1y ago
  [deleted]
- prawn 1y ago
  Yeah, like I said, I don't buy it, just the concept that it was hidden in plain sight was a fun idea. Otherwise it's an even weirder photo...
micromacrofoot 1y ago
these guys aren't inventing new technologies, there are only so many combinations of components this could be
- prawn 1y ago
  Your guesses?
  - micromacrofoot 1y ago

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detourdog 1y ago

The referenced article sure did make these two endeavor seem out of touch. The pointlessness of the Lego Adidas integration makes me question the judgment of the wearer.