4 ms·
It's more profitable and predictable for scalpers to immediately buy all tickets. The ticket seller doesn't care if the tickets are sold to fans that will atten
by mystified5016 1y ago
It's more profitable and predictable for scalpers to immediately buy all tickets. The ticket seller doesn't care if the tickets are sold to fans that will attend, just that they're sold quickly and reliably and non-refundably. It's even better if tickets are sold to scalpers because some of those tickets might never be resold, which means the venue gets the ticket sale but pays none of the cost a real guest would incur.
What matters is selling the ticket, getting a guest in the door is just expense.
- sokoloff 1y agoSurely selling concessions, parking, and merch is a significant source of income for someone associated with the concert, game, or other event.
- WesolyKubeczek 1y agoNot the ticketing company's problem.
- const_cast 1y agoWe should make it their problem, by artists not selling tickets on those websites but instead using their own resources. Essentially vertical integration, so then you have to care about the end-product and user experience. And, cherry on top, you might be able to charge more aggressive prices if you're not paying the profit of the middle-man.
- edoceo 1y agoCan't do that, contracts between venues and ticket vendor preclude non-blessed ticket sales. TicketMaster and LiveNation have boxed this out
- edoceo 1y agoThe way rents/expenses are, an $8 pint at your local has better margin than a $18 pint at the venue.
- sokoloff 1y agoThat seems to be confusing gross and net margin. When considering a question like “who cares if a ticket buyer ends up showing up?” that’s a marginal consumption question and the gross margin applies.