Understanding this isn't necessarily my audience, I am not a startup, instead a freelance consultant. I could call it a startup, but that would be stretch, and

Understanding this isn't necessarily my audience, I am not a startup, instead a freelance consultant. I could call it a startup, but that would be stretch, and I am not interested in VC funding. If you don't value your developers perspective in the sales cycle, you are fundamentally doing something wrong. Developer's don't necessarily hold more product knowledge than anyone else, but they sure as shit can tell you how your company can make an extra 100k on a sale by just adding 10 more lines of code. Sales are incentivized to sell, developers are incentivized to provide impact. Include them.