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First of all the number one thing getting in the way of mainstream usability is growth hacking. But to the authors point about power tools usability likely the

First of all the number one thing getting in the way of mainstream usability is growth hacking. But to the authors point about power tools usability likely the core issue is new customers need an easier entry point into a power tool than existing customers. This results in simplified designs. If they don’t do that cruft design builds up over time and you end up in a different usability trap like adobe products in the mid 2000s

mcswell 1y ago
Aren't Adobe products even worse today? Although I confess I've only ever used Adobe Acrobat, but I recall that the controls became exceedingly hard to figure out, and took up excessive screen space, somewhere around 2010. I now use PDF-XChange Editor, which has a somewhat better UI, to my mind.