The only problem with display ad is that you can't effectively measure ROI for small campaigns. The value that Facebook is supposed to bring to the table is a s

The only problem with display ad is that you can't effectively measure ROI for small campaigns. The value that Facebook is supposed to bring to the table is a scalable platform for small, well targeted campaigns. As a result, big ad spenders are still spending their big money on tv, newspapers and billboards. Here's an advice for FB. Make your targeting more relevant for photos. Why not do some object/brand/keyword extraction from photos and sell that inventory. Hire some computer vision scientists and let them loose on your photo collections. But of course, when the whole company is focussing on shipping code twice a day, there's no place for someone who can sit back and think.