To build great AI products you need to be a fluent, deeply engaged user AND understand how they work and how to bend them to your use case beyond simple prompti

To build great AI products you need to be a fluent, deeply engaged user AND understand how they work and how to bend them to your use case beyond simple prompting. We’re in a funny moment. Right now, AI tech is so powerful and capable that people are categorically underestimating their value and systematically underusing them — whatever the hype is signalling. If the tech froze right now, there’s decades of applications to mine. Lots of great products being built on that thesis. The strategy is: unlock more of their present capability, harness that for a wider audience’s use case. In that way you do both — leverage the tools, and in becoming an expert user, you can find yourself a vendor of very valuable guidance — and a builder of desperately sought-after products.