The article contradicts itself. The text says that the chip will be sold for $10. The headline says the board will be sold for $10. Generally editors writ

The article contradicts itself. The text says that the chip will be sold for $10. The headline says the board will be sold for $10. Generally editors write headlines while the journalist writes the text, so when they conflict, the headline is usually wrong. A $10 retail price for a board would be a big deal. A $10 wholesale price for a chip is not news.