I would say 37signals and FogCreek/Joel On Software. I was thinking about the same thing when reading the comments on TechCrunch: there is a big following that

I would say 37signals and FogCreek/Joel On Software. I was thinking about the same thing when reading the comments on TechCrunch: there is a big following that would buy it in big part because it's from TechCrunch. Or let's say that, in all these cases, the blogs are used as a great advertising platform. You can't blame them, building a following is hard work too.