What's bonkers to me is that people are alway complaining about ads and they're not putting "delete web ads from your life" front and center of their value prop

What's bonkers to me is that people are alway complaining about ads and they're not putting "delete web ads from your life" front and center of their value proposition. Go to firefox.com and look at the the "why Firefox" copy. It's could be about basically any modern browser. It's like selling a car with "it has wheels!". I guess that might threaten their tie-up with the world's biggest adtech company which is why they keep it at arm's length, but that's just slow death by strangulation.