It seemed strange to me that the author would conclude that this is what they expect to happen. If the goal is influence, wouldn't you want the share-ability of

It seemed strange to me that the author would conclude that this is what they expect to happen. If the goal is influence, wouldn't you want the share-ability of free? Then again, if you convince enough influential people to subscribe to your thoughts, and they can share amongst themselves, maybe that nets you even more influence.