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The key is to remember that you're an Outsider, an unknown quantity, and so you present an inherent risk from the outset (especially in the genAI field, which b
by JohnFen 1y ago
The key is to remember that you're an Outsider, an unknown quantity, and so you present an inherent risk from the outset (especially in the genAI field, which brings a lot of additional suspicion all on its own). What you need is an advocate who is already established and respected in the industry you're targeting. That gives you a bit of "social proof".
You have one customer... assuming that they are happy with your offerings, perhaps you can get them to be your advocate? Offer them a great deal in exchange for being able to use their name in marketing materials, to get them to write up an article about your product in a trade journal, to talk you up at trade shows, etc.
- BizarroLand 1y agoWith good word of mouth, one customer becomes ten.
- owebmaster 1y agonot when the next customer is the competitor of the first one.
- BizarroLand 1y agoPlease re-read the word "Good" and apply it in context to the remainder of the sentence
- Njord01 1y agoWhat you said may be valid for other sectors, but our customers are in fierce competition, so they do not recommend us to each other. Another problem is that when we go to new customers, they think we are 'agents' of the rival company, in short, they have difficulty trusting us.
- BizarroLand 1y ago"good word of mouth"