I regularly have to do queries. I'm trying to understand my non-trivial product to figure out what work items will have, or have had, impact. Sometimes I'm in a

I regularly have to do queries. I'm trying to understand my non-trivial product to figure out what work items will have, or have had, impact. Sometimes I'm in a meeting and need to do some real time analysis. My ability to understand and use the data is actually more important than a slightly higher database bill. And I thought we were ignoring the poor performance of normalization?