I suspect there's a selection bias here. Silly example: if I ever find out a prove saying that "P=NP", that will also be the title of my paper. No cleverness

I suspect there's a selection bias here. Silly example: if I ever find out a prove saying that "P=NP", that will also be the title of my paper. No cleverness required to grab attention. If I have a more pedestrian result, I'll think up some clever title.