100% I understand the skepticism, and I actually invite it! There is so much snake oil, and BS, it's a big issue we need to address. The current website is not

100% I understand the skepticism, and I actually invite it! There is so much snake oil, and BS, it's a big issue we need to address. The current website is not regulatory safe, but because we aren't selling yet, we're at little risk. So you're seeing our old website. The new one unfortunately can't talk about deep-sleep, slow-waves, etc. We can talk about timing to brain activity, and that sort of "talking around what we're doing". If falling asleep is your biggest issue, than what we are currently offering is not for you. We're talking to other researchers (there is a bunch of neuro in our office), but the "fall asleep faster" stuff I've seen is mostly nonsense. BTW, I'm a life-long insomniac, that's how I got into this. We try to stay away from the "sleep less" terminology. Yes, your brain functions better as a result of stimulation. This has been shown in multiple studies, but the position we like to take is that I'm not the police of your sleep time. You decide the time you have and how sleep fits into your life, we ensure that time is as restorative as possible. This fits with young parents, shift-workers, etc. Some insomniacs will decide that this is how they want to deal with the lack of sleep, but I'm not putting insomnia as a primary target because we can't answer the primary complaint of not being able to fall asleep. As far as white-noise machine, it shouldn't affect the stimulation at all. People often ask us "what does it sound like" but the sound itself is only 1/10th of a second or less. The volume is important. Not loud enough, and your brain will ignore it, too loud, and it will wake you up, so we are constantly adjusting the volume based on the brain activity we are reading in real-time. The sound would/should be perceived as louder than your white-noise maker. It's possible if your white-noise maker is REALLY loud, the speaker just might not have enough power to overcome that, but I think that's unlikely. Internally we're talking about having noise, podcasts, etc being available to be played while you're trying to fall asleep, and once we've detected you are asleep, we turn that off, and move into stimulation mode, however, we have to be aware of battery consumption (bone-conduction uses a not insignificant amount of power), and that Apple doesn't expose BLE Audio to devices other than AirPods, which adds to the battery drain. We have some solutions to this, but it may be a post-launch update.