Hiring a prolific designer, won't buy you the next iPhone. In fact, $6b would have been better spent on the supply chain, the manufacturing intelligence in Asia

Hiring a prolific designer, won't buy you the next iPhone. In fact, $6b would have been better spent on the supply chain, the manufacturing intelligence in Asia, and the dirty and difficult work of producing hardware. People forget, how much work is actually needed to produce some innovation like this at scale.