He had no idea about branding. You can’t just sell generic products that you can get at Amazon for maximum profit in retail. You actually need to have a differe

He had no idea about branding. You can’t just sell generic products that you can get at Amazon for maximum profit in retail. You actually need to have a differentiated brand. For comparison, during that same time period, the retail successes were the designer collaborations, like Versace x H&M or Target x Rodarte, etc… All Johnson had to do was bring in some designer collaborations…