I don't doubt that Ive can make a product team that will deliver something, but how does something so clearly aware it was going to evoke feelings of Jobs' Appl

I don't doubt that Ive can make a product team that will deliver something, but how does something so clearly aware it was going to evoke feelings of Jobs' Apple, end up so cluelessly narcissistic in delivery in such a non Jobs way. Are they infatuated about the product and the experience or what partnering up means to these two men's self-image?