this is true, but they also seemed to be deeply involved in the industries and products they promoted (or panned). It was much harder to start/run a magazine, a

this is true, but they also seemed to be deeply involved in the industries and products they promoted (or panned). It was much harder to start/run a magazine, and the market tiny compared to present; I can't help but believe it was more about the software than being the king maker. Stories abound of creators showing the editor their invention over the kitchen table. Today's influencers are hacks in comparison.