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> Or take fragmented markets. Same question: how could US startups successfully conquer these fragmented EU markets when European startups can't? How many tiny

> Or take fragmented markets. Same question: how could US startups successfully conquer these fragmented EU markets when European startups can't? How many tiny US startups have been successful in EU markets? I'm from Norway, we're ~5 million people here. You're not going to have a ton of users, and hence employees, before having to study other countries' rules and regulations. Some of which might not be available in English, and we all know how great it is to use automatic translation for that. We had <10 employees when our company branched out into the Nordic countries. Complying to rules and regulations has been a constant struggle, and I suspect impossible if not for the fact that we're a B2B shop, as B2C is much more regulated. That said, I'm not disagreeing with the main point of the post. I think we and our media could take more pride in local software. The weird thing is that for physical goods, and especially food here in Norway, I feel like there already is this patriotism OP finds lacking in software.

intothemild 1y ago
Aussie in Norway, and have been part of a founding team here, as well as lead teams in companies you've definitely heard of. I think the OP on X gets it right. It for sure is a marketing problem. The media machine in Europe is most likely fractured by languages. So take Norway. Sure we have our fair share of tech blogs/news/etc. but all are in Norwegian. Which cool for the local market, but outside that it's not the language that others are speaking. Where as the US publish in their native language, which so happens to be something most people speak globally. I'm not suggesting that the local tech journalism is doing it wrong. But what is lacking is some kind of large European tech journalism, or heck even all the smaller ones writing about each other's cool new startups.
- greyman 1y ago
  >But what is lacking is some kind of large European tech journalism Yes, even when tech media in europe would want to hype the original OP startup, they are not that influential in general. I follow tech news daily but all of them are U.S. media, there is nothing comparable here.

intothemild 1y ago

Aussie in Norway, and have been part of a founding team here, as well as lead teams in companies you've definitely heard of. I think the OP on X gets it right. It for sure is a marketing problem. The media machine in Europe is most likely fractured by languages. So take Norway. Sure we have our fair share of tech blogs/news/etc. but all are in Norwegian. Which cool for the local market, but outside that it's not the language that others are speaking. Where as the US publish in their native language, which so happens to be something most people speak globally. I'm not suggesting that the local tech journalism is doing it wrong. But what is lacking is some kind of large European tech journalism, or heck even all the smaller ones writing about each other's cool new startups.

greyman 1y ago
>But what is lacking is some kind of large European tech journalism Yes, even when tech media in europe would want to hype the original OP startup, they are not that influential in general. I follow tech news daily but all of them are U.S. media, there is nothing comparable here.