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That does follow psychological marketing logic. Guitars are - essentially - a luxury item, brand guitars especially so. If you are a 'prestigious' manufacture
by DocTomoe 1y ago
That does follow psychological marketing logic.
Guitars are - essentially - a luxury item, brand guitars especially so.
If you are a 'prestigious' manufacturer, and you raise the price only on the imported stuff, not the all-American one, you are comparatively 'devaluing' the local-made guitar as compared to the ones that are made abroad.
- Waterluvian 1y agoThat makes sense to me, but does it even have to be that? If your competition is now artificially x% more expensive, there’s no reason not just pricing yourself where you want relative to them as you have already been.
- atoav 1y agoA bought a cheap "Harley Benton" (Thomann store brand) telecaster clone for a family member that wanted to start with the electrical guitar. And I was shocked at how good the build quality was. When I started playing twenty-odd years ago getting cheap brand guitars was a complete gamble and you had to do a lot to make them not suck. This guitar I got had at least the build quality of my US strat that went for 7 times the price at the time, and the sound was without doubt. I suspect it has to do with more/preciser CNC milling in manufacturing.