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I just bought an American Telecaster. I guess they are one of the few things that are still primarily produced here (some guitars). But yeah the store owner tol
by jjallen 1y ago
I just bought an American Telecaster. I guess they are one of the few things that are still primarily produced here (some guitars). But yeah the store owner told me that fender is about to raise prices across the board regardless of whether or not something is American made or not.
- DocTomoe 1y agoThat does follow psychological marketing logic. Guitars are - essentially - a luxury item, brand guitars especially so. If you are a 'prestigious' manufacturer, and you raise the price only on the imported stuff, not the all-American one, you are comparatively 'devaluing' the local-made guitar as compared to the ones that are made abroad.
- Waterluvian 1y agoThat makes sense to me, but does it even have to be that? If your competition is now artificially x% more expensive, there’s no reason not just pricing yourself where you want relative to them as you have already been.
- atoav 1y agoA bought a cheap "Harley Benton" (Thomann store brand) telecaster clone for a family member that wanted to start with the electrical guitar. And I was shocked at how good the build quality was. When I started playing twenty-odd years ago getting cheap brand guitars was a complete gamble and you had to do a lot to make them not suck. This guitar I got had at least the build quality of my US strat that went for 7 times the price at the time, and the sound was without doubt. I suspect it has to do with more/preciser CNC milling in manufacturing.
- Hamuko 1y agoAnd Gibson, which as far as I know only makes guitars in the US, will probably then raise prices too to a) keep more-or-less same relative pricing to Fender b) to keep Gibson guitars a notch in pricing above the import sub-brand Epiphone.