A trend I've been seeing on HN recently is a sixth reason: 6. Promotion This is especially from technology firms which wants to get their brand out to their

A trend I've been seeing on HN recently is a sixth reason: 6. Promotion This is especially from technology firms which wants to get their brand out to their target group and also show off their knowledge in hip new technologies. It's easy to spot them, since they often have a "Oh, and i forgot to tell you: 'We're hiring!'" at the end of the articles.