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This video is what you're looking for: https://youtu.be/96Dz-rQtGxI https://youtu.be/96Dz-rQtGxI Here's someone from the InventWood team talking about the pro

This video is what you're looking for: https://youtu.be/96Dz-rQtGxI https://youtu.be/96Dz-rQtGxI Here's someone from the InventWood team talking about the product, uses, future, and more at a trade show. They show a hands-on demo of the wood product and give an animation of the process. The talk is pretty illuminating. They think this will even be used in the automotive sector in places where carbon fiber is currently utilized. This is way better than the press coverage and actual website.

noitpmeder 1y ago
Thanks for the link! As pessimistic as I am toward this company it sounds like something that could be quite neat if it actually exists. However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. My dude, if you need to spin so hard you pull out a thesaurus for "compress" it's not a great look.
- SR2Z 1y ago
  Because they don't just compress their wood! That's the step after putting it in a vacuum and baking it and heating it up so that the lignin depolymerizes. The video does a great job of explaining how this is different from just sticking wood into a press.
- shkkmo 1y ago
  > However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. You lost hope because they used an industry standard term?
  - noitpmeder 1y ago
    Sure did. You're right it seems to be in use widely (in the wood compression industry), not that it seems to have any distinction from compression... (I say from my uninformed perspective) E.g. it feels along the lines of "we didn't just heat it, we THERMO-MODIFIED (tm) it." No matter they mean the same thing, doesn't the second one just sound cooler?!? /s Same ilk as "deconstructed" food, "artisanal" crafts, "synergy", ...
    - mrtesthah 1y ago
      You’re sure eager to judge considering how much knowledge you lack on the subject.
      - noitpmeder 1y ago
        I definitely am negatively biased toward anything I perceive using buzz words or jargon. I doubt I'm the only person with this knee jerk reaction (I say without any statistics or evidence I can link in). Same with any product that is over or deceptively advertised. If their stuff was good, provably so, then they'd prove it on their own merits. They wouldn't need to fill a website with 99% AI slop if they had anything else of any substance. Or, it's definitely possible I'm in the % of people who is overly sensitive to bullshit, and I fall outside the target audience of their AI slop. Similarly to how spam emails include typos to filter out people who are actually paying attention.
        jrowen 1y ago
        This is an extreme overreaction to usage of a regular word that literally describes what they are doing. "Compress" would have been less accurate. Say what you will about the website but the video is a pretty reasonable sales demo.
        all2 1y ago
        > I definitely am negatively biased toward anything I perceive using buzz words or jargon. Unfortunately every profession with any depth of knowledge will have jargon. Even house staff at a restaurant will talk about 2-tops and 4-tops, etc. It's just jargon, or better yet, convenient abstraction to describe the problem space these people live and breath.
        deleted 1y ago
        [deleted]
        542354234235 1y ago
        The more layman’s wording you use, the less accurate you will be. The reason for industry specific “jargon” is just that those are words that happen to be the most accurate and descriptive words for whatever materials or processes used. If you use too much jargon, people outside can’t understand what you are talking about. If you use too little jargon, then whatever you are talking about will be too vague.
- rendall 1y ago
  Densify is a word: https://duckduckgo.com/?q=define%3A+densify&ia=web https://duckduckgo.com/?q=define%3A+densify&ia=web
- kmacdough 1y ago
  The more exciting something would be, the more likely it's BS. It's what survives. Projects just make it a lot further that way. The consumer wants to believe. The doer has to believe. The invester will take a hit on the cheek for the moon.
cutemonster 1y ago
Didn't intend to watch all of it but I did! Thanks for the link
theragra 1y ago
Looks awesome, I want it already ;)

noitpmeder 1y ago

Thanks for the link! As pessimistic as I am toward this company it sounds like something that could be quite neat if it actually exists. However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. My dude, if you need to spin so hard you pull out a thesaurus for "compress" it's not a great look.

SR2Z 1y ago
Because they don't just compress their wood! That's the step after putting it in a vacuum and baking it and heating it up so that the lignin depolymerizes. The video does a great job of explaining how this is different from just sticking wood into a press.
shkkmo 1y ago
> However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. You lost hope because they used an industry standard term?
- noitpmeder 1y ago
  Sure did. You're right it seems to be in use widely (in the wood compression industry), not that it seems to have any distinction from compression... (I say from my uninformed perspective) E.g. it feels along the lines of "we didn't just heat it, we THERMO-MODIFIED (tm) it." No matter they mean the same thing, doesn't the second one just sound cooler?!? /s Same ilk as "deconstructed" food, "artisanal" crafts, "synergy", ...
  - mrtesthah 1y ago
    You’re sure eager to judge considering how much knowledge you lack on the subject.
    - noitpmeder 1y ago
      I definitely am negatively biased toward anything I perceive using buzz words or jargon. I doubt I'm the only person with this knee jerk reaction (I say without any statistics or evidence I can link in). Same with any product that is over or deceptively advertised. If their stuff was good, provably so, then they'd prove it on their own merits. They wouldn't need to fill a website with 99% AI slop if they had anything else of any substance. Or, it's definitely possible I'm in the % of people who is overly sensitive to bullshit, and I fall outside the target audience of their AI slop. Similarly to how spam emails include typos to filter out people who are actually paying attention.
      - jrowen 1y ago
        This is an extreme overreaction to usage of a regular word that literally describes what they are doing. "Compress" would have been less accurate. Say what you will about the website but the video is a pretty reasonable sales demo.
      - all2 1y ago
        > I definitely am negatively biased toward anything I perceive using buzz words or jargon. Unfortunately every profession with any depth of knowledge will have jargon. Even house staff at a restaurant will talk about 2-tops and 4-tops, etc. It's just jargon, or better yet, convenient abstraction to describe the problem space these people live and breath.
      - deleted 1y ago
        [deleted]
      - 542354234235 1y ago
        The more layman’s wording you use, the less accurate you will be. The reason for industry specific “jargon” is just that those are words that happen to be the most accurate and descriptive words for whatever materials or processes used. If you use too much jargon, people outside can’t understand what you are talking about. If you use too little jargon, then whatever you are talking about will be too vague.
rendall 1y ago
Densify is a word: https://duckduckgo.com/?q=define%3A+densify&ia=web https://duckduckgo.com/?q=define%3A+densify&ia=web
kmacdough 1y ago
The more exciting something would be, the more likely it's BS. It's what survives. Projects just make it a lot further that way. The consumer wants to believe. The doer has to believe. The invester will take a hit on the cheek for the moon.

cutemonster 1y ago

Didn't intend to watch all of it but I did! Thanks for the link

theragra 1y ago

Looks awesome, I want it already ;)