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This is so spot on. The fact that there isn't a single image showing an ACTUAL comparison, even of small samples, is a massive red flag for a company that is ad
by noitpmeder 1y ago
This is so spot on. The fact that there isn't a single image showing an ACTUAL comparison, even of small samples, is a massive red flag for a company that is advocating the "aesthetic" properties of it's product.
Then, even worse, they RELY ENTIRELY ON UNLABELED AI GENERATED IMAGES.
I cannot imagine a better way to say "there's a high chance everything we've promised is fake news". Just make sure to squint before looking at our ad copy!
- echelon 1y agoThis video is what you're looking for: https://youtu.be/96Dz-rQtGxI https://youtu.be/96Dz-rQtGxI Here's someone from the InventWood team talking about the product, uses, future, and more at a trade show. They show a hands-on demo of the wood product and give an animation of the process. The talk is pretty illuminating. They think this will even be used in the automotive sector in places where carbon fiber is currently utilized. This is way better than the press coverage and actual website.
- noitpmeder 1y agoThanks for the link! As pessimistic as I am toward this company it sounds like something that could be quite neat if it actually exists. However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. My dude, if you need to spin so hard you pull out a thesaurus for "compress" it's not a great look.
- SR2Z 1y agoBecause they don't just compress their wood! That's the step after putting it in a vacuum and baking it and heating it up so that the lignin depolymerizes. The video does a great job of explaining how this is different from just sticking wood into a press.
- shkkmo 1y ago> However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. You lost hope because they used an industry standard term?
- noitpmeder 1y agoSure did. You're right it seems to be in use widely (in the wood compression industry), not that it seems to have any distinction from compression... (I say from my uninformed perspective) E.g. it feels along the lines of "we didn't just heat it, we THERMO-MODIFIED (tm) it." No matter they mean the same thing, doesn't the second one just sound cooler?!? /s Same ilk as "deconstructed" food, "artisanal" crafts, "synergy", ...
- mrtesthah 1y agoYou’re sure eager to judge considering how much knowledge you lack on the subject.
- noitpmeder 1y agoI definitely am negatively biased toward anything I perceive using buzz words or jargon. I doubt I'm the only person with this knee jerk reaction (I say without any statistics or evidence I can link in). Same with any product that is over or deceptively advertised. If their stuff was good, provably so, then they'd prove it on their own merits. They wouldn't need to fill a website with 99% AI slop if they had anything else of any substance. Or, it's definitely possible I'm in the % of people who is overly sensitive to bullshit, and I fall outside the target audience of their AI slop. Similarly to how spam emails include typos to filter out people who are actually paying attention.
- jrowen 1y agoThis is an extreme overreaction to usage of a regular word that literally describes what they are doing. "Compress" would have been less accurate. Say what you will about the website but the video is a pretty reasonable sales demo.
- all2 1y ago> I definitely am negatively biased toward anything I perceive using buzz words or jargon. Unfortunately every profession with any depth of knowledge will have jargon. Even house staff at a restaurant will talk about 2-tops and 4-tops, etc. It's just jargon, or better yet, convenient abstraction to describe the problem space these people live and breath.
- rendall 1y agoDensify is a word: https://duckduckgo.com/?q=define%3A+densify&ia=web https://duckduckgo.com/?q=define%3A+densify&ia=web
- kmacdough 1y agoThe more exciting something would be, the more likely it's BS. It's what survives. Projects just make it a lot further that way. The consumer wants to believe. The doer has to believe. The invester will take a hit on the cheek for the moon.
- cutemonster 1y agoDidn't intend to watch all of it but I did! Thanks for the link
- theragra 1y agoLooks awesome, I want it already ;)
- Animats 1y agoThis is a relaunch. Here's their launch video from May 2024.[1] The video has some CG of a piece of their wood, plus stock shots of trees, cities, wind turbines, people looking through microscopes, etc. U. of Maryland announced this specific process back in 2018.[2] They got a paper into Nature.[3] Densified wood is over a century old. [4] You can buy something called "Lignostone".[5] But that is a material where they took the lignin out and put some plastic in. (Remember "transparent wood" from a few years ago. Same concept, with a transparent plastic.) This new process takes the lignin out and compresses the cell structure. If you could send in $20 and get a little cube of the stuff to look at and test, this would be more convincing. [1] https://www.youtube.com/watch?v=JiHABi97rU8 https://www.youtube.com/watch?v=JiHABi97rU8 [2] https://www.thechemicalengineer.com/news/new-densified-wood-is-as-strong-as-steel/ https://www.thechemicalengineer.com/news/new-densified-wood-... [3] https://www.nature.com/articles/nature25476 https://www.nature.com/articles/nature25476 [4] https://jwoodscience.springeropen.com/articles/10.1186/s10086-022-02028-3 https://jwoodscience.springeropen.com/articles/10.1186/s1008... [5] https://www.roechling.com/us/industrial/lignostone https://www.roechling.com/us/industrial/lignostone
- RIMR 1y agoWhere are you seeing AI generated images? https://www.inventwood.com/ https://www.inventwood.com/ seems to have several real pictures of the product.