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The one thing I have learned here is that Americans seem very obsessed with Miele-branded appliances for no apparent reason. Did they somehow strike marketing g
by rcbdev 1y ago
The one thing I have learned here is that Americans seem very obsessed with Miele-branded appliances for no apparent reason. Did they somehow strike marketing gold an entire ocean away? Why not Bosch, Siemens or Elektra Bregenz?
- mixmastamyk 1y agoMarketing yes, and exporting only the high end. Like Mercedes… Americans are mostly not aware that they also sell cheap busses and taxis in Europe.
- em500 1y agoMaybe there's a bit of a Steve Jobs effect, who was publicly known as a Miele fan. (https://www.businessinsider.com/steve-jobs-washer-dryer-2011-3 https://www.businessinsider.com/steve-jobs-washer-dryer-2011...)