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IMO, they should be going after the hardwood flooring market. LVP, engineered hardwood and laminate are all OK, but you could sell this as real wood that is jus
by Hasz 1y ago
IMO, they should be going after the hardwood flooring market. LVP, engineered hardwood and laminate are all OK, but you could sell this as real wood that is just as durable as LVP. Especially given some of the samples look like teak, ipe, walnut etc, and those species make beautiful but expensive floors.
No pricing mentioned though, perhaps it is too expensive.
- mathgradthrow 1y agoI want flex in my hardwood flooring. Making hardwood that is basically as hard as concrete sort of defeats the point.
- Hasz 1y agoYou can make a product that is resistant to indentation and scratches while still providing give under your foot. LVP achieves this with various underlayments, the same technique could be used here.
- thatnerd 1y agoYes, the pricing is what I'm curious about. If they were saying "we can make this for half the price of steel," then the world steel market becomes their growth target. If they can't get cheaper than steel, if they can't compete with steel, they'll probably never be more than a niche product.